President’s Message 2022

Benny Williford, CITP, SITE Southeast 2022 President

Benny Williford, CITP

SITE Southeast 2022 President

Looking forward to INSPIRING EXCELLENCE with you in 2022!

Inspiring Excellence

As your President for 2022, I am honored to serve you and to serve with you. You have trusted me and the Board to lead the SITE Southeast Chapter this year, and we promise to do so with energy, determination, enthusiasm, and dedication as we progress positively into 2022.

I am optimistic that we will make 2022 a year of Excellence. Yes, we will have challenges ahead, but we certainly know how to address them as opportunities. I am confident that in moving forward we will excel using what we have learned together over the past two years: that we are stronger than we thought as individuals, as a chapter, and as an industry. We are amazingly creative, capable, and resilient. As we continue to work together as partners, supporting one another, we will achieve great things.

Our vision for 2022 is INSPIRING EXCELLENCE. In all that we do as a chapter, we will strive to create experiences that will both inspire you and model excellence in creative ways, to the best of our abilities. Our volunteer board team is committed to serving with enthusiasm and excellence.

To INSPIRE is to instill in someone the urge or ability to do or feel something.

As incentive meeting professionals, we always seek to provide our clients with unique, exciting experiences and create lasting memories that will guide, influence, and inspire them to feel and do more than they expected or believed possible.

“Nothing is impossible! The word itself is ”I’m Possible.“
Audrey Hepburn
“Sometimes you will never know the value of a moment, until it becomes a Memory.”
Dr. Seuss
”Perfection is not attainable, but if we chase perfection, we can catch excellence.“
Vince Lombardi

EXCELLENCE implies outstanding, first-class, superior, distinctive, greatness.

Excellence requires desire, energy, and effort to achieve at a higher level than is expected. The following quote can easily apply to incentive meeting professionals:

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.”


Let’s choose to Inspire Excellence in every touch point this year and make 2022 a year filled with meaningful, exciting experiences. As friends and partners, let’s learn from, support, and stand by each other as we navigate the incentive meetings industry landscape this year.

I have heard many of you say that you love SITE Southeast because of its friendly, welcoming, family-oriented culture and that you always feel accepted and comfortable when you join us. What a nice compliment! Let’s keep that feeling and make it even more so this year!

I look forward to connecting with everyone throughout the year. Please feel free to get in touch with me or any board member at any time, not just at events, with any ideas/inspiring moments/tips/triumphs.

Honored to serve you,
Benny J. Williford, CITP
President, SITE Southeast 2022
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