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About SITE Southeast USA

SITE Southeast is part of a global professional organization dedicated to creating motivational experiences that produce business results within the meetings and incentive industry.

Incentive travel.
Business results.

Business leaders are constantly seeking creative ways to unlock human potential. One of the most powerful tools at their disposal is the motivational experience — including travel and events — which rewards a job well done and offers ways to grow and be more effective. Only one organization sits at the critical intersection between those who seek the benefits of these motivational tools, and those who can provide these extraordinary experiences. That organization is called SITE.

SITE makes possible the connection between motivational experiences and business results. It is the only global organization dedicated to linking professionals in the travel and motivational events industry with the business leaders who seek improved performance through these experiences. SITE has been defining this industry since the organization was formed four decades ago, as the Society of Incentive Travel Executives.

Formed in 2007, the Southeast USA chapter quickly grew in membership, relevant and engaging education and other social responsibilities and contributions to a global community.


In each of the eight designated states (Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Kentucky):

  • Help build better incentive business practices for our members and our members’ organizations through the education and networking opportunities that SITE affords us.
  • Provide access to education and networking opportunities for incentive professionals in our region.
  • Promote the value of performance improvement strategies, and incentive travel as an effective means of performance enhancement.
  • Provide a forum throughout our region for the exchange of ideas and information.

Motivation Matters

Motivation Matters is an initiative to share valuable content, resources, ideas and research to grow awareness in the global community for the incentive travel industry. Our members are incentive travel professionals who know from experience that incentive travel works. It works to reward, retain and motivate employees!

As a first step SITE took a look at defining that which we strive to advance - incentive travel.

Incentive Travel

“Incentive travel is a self-funding marketing activity that employs unique travel experiences to reward people who achieve exceptional business performance.”