2021 SITE Southeast Incentive Conference Experience (ICE) - September 26-29, 2021 in Aruba

2021 Incentive Conference Experience (ICE)

September 26-29, 2021
Hilton Aruba Caribbean Resort & Casino

We invite you to join us for the SITE Southeast Incentive Conference Experience (ICE) in Aruba, an Island that it is open for Happiness!

aerial view of Hilton Aruba pool and beach at sunset

It’s time to re-energize and gear up for the “new normal” as the Hospitality Industry opens up for Group Business. This is a great way to reconnect with each other as you learn new skills focusing on Leadership, Health and Wellness surrounded by the gentle breezes of paradise.

Aruba is an island alive with sights, sounds, and culinary delights found on no other Caribbean Island. Immerse yourself in the island scene where you can discover the many natural wonders that are ready for exploration as well as an opportunity to experience countless ways to relax, indulge your wild side, and find happiness however you like it.

The friendly people of Aruba and your SITE Southeast board are eager to welcome and embrace you!

Contact Us

For any questions or concerns, feel free to reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..


Planner Member Complimentary
Planner Non-Member $225.00
Supplier Member $325.00
Supplier Non-Member $400.00
Guest   $225.00
Member Planners Only!
  • First 25 planners complimentary room & registration (Planner rooms are very popular and are close to capacity)
  • The interest was overwhelming and we are at capacity on the post add-on trip to Curaçao

Register By September 20, 2021 11:59 PM ET

Hotel Reservations

Hilton Aruba Caribbean Resort & Casino

Sun, a breeze, white sands, lush palm trees - welcome to your tropical getaway at Hilton Aruba Caribbean Resort & Casino. Bliss out at the beachfront spa, sip a daiquiri by two sparkling pools, and experience world-class dining. Play the tables at the casino, or learn to scuba dive. Whether conducting business, keeping up with a fitness routine or looking to spend quality time with your family, our Hilton hotel is here to make the most of your stay by offering the services you need, the amenities you expect, and the extras you deserve.

Enjoy fully renovated guest rooms and suites, all featuring a private balcony or patio. Special features include luxurious beds and carefully selected designs for the modern comfort you need to relax. Upgrade to an ocean view room or an indulgent experience at the Palm Beach Club.

Hilton Aruba resort map

* Click Map to View Larger

If you would like to make reservations, the hotel is offering several group rates:

Planners Partial & Ocean View Complimentary - your reservations will be captured on a rooming list
Suppliers Garden View $215/night - click the button below to make your hotel reservations

Be sure to request the SITE Southeast ICE Room Block. The group room rate will be available until August 24, 2021.

About Aruba

Aruba map

If your vision of paradise consists of powder-white beaches and incredibly clear azure waters, Aruba is paradise. Aruba - the island of unusual landscapes, balmy breezes and tropical rhythms is an idyllic destination for anyone who loves the sun and surf.

On one side of Aruba, the Atlantic crashes over rocks, coral ridges and cliffs. On the other Aruba is surrounded by tranquil Caribbean Sea - perfect for snorkeling and swimming. In between lies a desert landscape with a charming lighthouse and windmills, towering cacti and unique twisted divi-divi trees. Aruba consistently ranks as having the least amount of rainfall in the Southern Caribbean. The calming trade winds will keep you cool in the pleasant 82-degree weather. Thanks to the island’s location outside of the hurricane belt, visitors can expect reliably great weather throughout their trip.

It’s little wonder why Aruba has more repeat visitors than other top Caribbean islands. With picture-perfect weather and natural treasures like Eagle Beach, Trip Advisor’s 3rd Best Beach in the World, island getaways to Aruba’s happy home are filled with unforgettable sights, sounds, and experiences – with untamed terrain to tour and explore, and rich cultural delicacies unique to most Caribbean islands.

In the eyes of an Aruban, the best Caribbean islands welcome and indulge every traveler’s passions. From the Dutch history of Oranjestad to the bustling resorts, casinos, and water sports of Palm Beach, to the wild hiking trails and hidden pools of Arikok National Park, island vacations in Aruba are designed to relax your senses and invigorate your soul.

One great feature is that the U.S. Customs and Global Entry located at the airport will make travelling home much more relaxed. U.S. passengers clear customs in Aruba.

Read more details about Aruba and Helpful Hints on the registration website.


Annie Meehan, CSP

Annie Meehan

Annie Meehan, CSP is a keynote speaker, award winning author, and Exceptional life expert. She is committed to transforming achievement by teaching people to rewrite their excuses into successful accomplishments. Speaking internationally as an expert on living an Exceptional life, she will motivate, inspire, and teach you to remove the roadblocks that stand in your way. You will walk out with a “WOW” factor that includes practical tools to manage change, recognize the power of words in customer/employee experience, eliminate excuses, and immediately impact your life both professionally and personally.

With a background in corporate America as well as being a business owner, Annie brings her experience, undeniable passion, and engaging presence to inspire you to take action. Annie is an author of 5 motivational books that includes her award-winning book “Be The Exception”. Her latest book, “Pineapple Principle,” offers hospitality a sweet journey to empowerment. Today her passion is to share H3 Cultures with companies to create a Healthy, Hopeful and Happy workplace that retains an engaged workforce!

Annie Meehan – Dynamic Speaker and Coach

Keynote topic: H3 Culture: Hope, Health and Happiness in the Workplace

This is the shot in the arm that everybody can agree on!

Annie Meehan Shares:

  • How to stay hopeful when things are challenging
  • The 5 Keys to maintaining Health, Physically, Emotionally & Mentally
  • Where to seek Happiness when things get hard

Holly Duckworth, CAE, CMP, LSP, CWMF

Holly Duckworth

Holly Duckworth, CAE, CMP, LSP, CWMF unleashes human potential through mindfulness techniques applied in business. As a trainer, speaker, and coach, Leadership Solutions International, her company improves business results in industries that work 24/7. She has 20 years of direct association leadership experience working for associations such as Meeting Professionals International, US Chamber of Commerce, S&P Global, and National Speakers Association.

Holly is the author of four books including “Everyday Mindfulness from Chaos to Calm In A Crazy World” and “Mindful Leadership the Stress-Free Guide to Leadership”. In 2020 she attained the Certified Workplace Mindfulness Facilitator (CWMF) Designation and is a contributing author to the book “Engaging Virtual Meetings”. Holly is the host producer of the Everyday Mindfulness Show with more than 150 episodes and co-facilitator of the monthly Chaos to Calm Challenge for mindful leaders.

Leadership Solutions International

Keynote Topic: Everyday Mindfulness: From Chaos To Calm In A Crazy World

The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.

Sanju Luidens-Daryanani

Sanju Luidens-Daryanani

Known for her innovative thinking and passion for the destination, Aruba Tourism Authority (ATA) Chief Marketing Officer Sanju Luidens-Daryanani is dedicated to raising the bar on the island’s tourism efforts year after year. Mrs. Luidens-Daryanani applies 20+ years of marketing, finance and tourism expertise to effectively lead Aruba’s local and international destination marketing units – and is personally tasked with setting the strategy and direction for global marketing programs, in addition to managing overseas offices, agencies and budgets. Since her appointment as CMO in 2011, Aruba has maintained its stance as one of the most revisited destinations in the Caribbean, while simultaneously evolving to attract a fresh and more affluent audience.

Mrs. Luidens-Daryanani’s success as CMO is largely influenced by her previous role as Advisor to Aruba’s Minister of Tourism, Transportation and Labor. In only one year, she led the project of privatizing ATA from a government department to an independent entity within the public sphere. This new format has allowed ATA to thrive in a highly competitive market and continue to improve as a tourism product.

Outside of work, Mrs. Luidens-Daryanani is actively involved in the local community. She serves on a number of committees and boards, including Parke Nacional Arikok, Aruba Airport Authority, Aruba Quality Foundation Board and School Parent Committee, among others.

Mrs. Luidens-Daryanani received her Bachelor’s degree in International Relations at Wheaton College, MA, and an MBA in Finance with a Minor in Marketing at the University of Miami.

ICE Agenda

Here’s what’s scheduled for the event.

Sunday, September 26, 2021
11:00 AM – 5:00 PM Registration
Location: Hilton Aruba Caribbean Resort & Casino
5:30 – 6:15 PM Sustainable CSR Activity
Location: Salon C
  Foundation against Violence (formerly Women in Distress)
Presentation of Sally Suitcase donated items
Education Session on “How to dress for Success”
6:30 PM Welcome Reception
Location: Meet in Lobby
7:15 PM Welcome Dinner
Location: Eforea Beach
Monday, September 27, 2021
7:30 – 8:00 AM Morning Yoga with Mimosas
8:00 – 9:00 AM Breakfast
Location: Sunset Terrace
9:00 AM – 12:00 PM General Session
Location: Salon B
  • ICE - Educational Program
  • Guest Speaker
  • Panel Discussion – Group Interaction Discussion
12:00 PM Transfer to The Ritz-Carlton, Aruba
12:15 – 1:15 PM Progressive Lunch
Location: The Ritz-Carlton, Aruba
1:30 PM Transfer to the Renaissance Aruba Resort & Casino
2:00 – 3:30 PM Site Inspection visit with beverages
Optional Tour of Renaissance Island - bring your swimsuit
Location: Renaissance Aruba Resort & Casino
4:00 PM Transfer back to Hilton Aruba Caribbean Resort & Casino
4:15 – 5:30 PM At Leisure
5:30 PM Transfer to Aruba Marriott Resort & Stellaris Casino
5:45 PM Progressive Site Inspection & Healthy Dinner
7:45 PM Return to Hilton Aruba Caribbean Resort & Casino
Tuesday, September 28, 2021
8:00 - 8:30 AM Depart resort to Santa Lucia Landjuis & Cunucu
8:30 AM Introduction to Resort
8:45 AM Morning Meditation with Nature
9:00 AM Local bites experience with Educational Speaker
9:45 AM UTV Experiential Adventure / The Rocky Side of Aruba with lunch
Dress Code: Comfortable, flat, closed-toe shoes
Healthy, Wellness, and Experiential Stops:
  • Ayo Rock Formation - Aloe beauty products
  • Bushiribana Gold Mulls Runis - Local snack & fruit
  • Alto Vista Chapel – Coconut Hydration
  • Drive to Hyatt Regency Aruba Resort Spa & Casino
1:00 - 1:45 PM Site Inspection of Hyatt Regency Aruba Resort Spa & Casino
  • Beer and Bites
1:45 PM Walk or Transfer to Hilton Aruba Caribbean Resort & Casino
2:00 – 5:30 PM At Leisure
5:45 – 6:00 PM Transfer to Faro Blanco (The Light House)
  • 6:00 PM - Sunset Reception
  • Group Photo Op
6:45 PM Transfer to Local Aruba Home – Cas Di Wichi - for an Experiential Evening
7:00 - 9:00 PM Dinner at Cas Di Wichi with Local immersion experience
  • Cooking Class
  • Art Class
  • Dinner
  • Entertainment
9:00 – 10:00 PM After Party on board Kukoo Kunuku Party Bus
Wednesday, September 29, 2021
  Breakfast on Sunset Terrace at Hilton Caribbean Resort & Casino
  Departures from Hilton Aruba Caribbean Resort & Casino to Aruba Queen Beatrix International Airport

Curaçao Agenda for Planners

For the lucky first 10 planners to sign up for this post-conference add-on trip!


Sponsored by:
OFF-ROAD UTV Experience sponsored by Eco Destination Management Services
UTV adventure on the rocky side of Aruba
OFF-ROAD UTV Experiential Adventure – The Rocky Side of Aruba

Join us on this exciting excursion and let it become your best Aruba adventure ever! Set out on a rough and rugged ride towards the secluded parts of the island including our most famous and hidden gems. Discover sights, sounds and scenes of Aruba coming together in an entirely new way. Don’t expect to see white powdery sandy beaches here. Aruba’s beautiful scenery merits a visit because of their gorgeous architecture by none other than Mother Nature herself.

During this excursion across Aruba’s unique desert landscape, guests visit many of Aruba’s best known attractions such as the Ayo Rock Formation. Guests have the opportunity to see the famous Gorilla Rock, our indigenous Indian drawings, and explore the wonders of our Aloe.

Next stop is the Bushiribana Gold Mill Ruins located in our desert’s interior where prospectors used to melt gold that was found on the island. Now that we are on the northern coast, its time to visit the Alto Vista Chapel (also known as the Pilgrims Church), the first Catholic church built on island.

After enjoying a fresh coconut hydration, we continue our trek along the north coast passing several cove beaches such as the Wariruri Beach, the Shark Beach, Druif Beach, the Arashi Sand Dunes, Boca Catalina, and much more. This expedition is a refreshing adventure!

What To Bring
  • Camera
  • Comfortable clothes with long or short pants
  • Closed toed shoes
  • Bandana and sunglasses
  • Biodegradable sunscreen
  • Driver’s license
Your Day Includes
  • Professional equipment
  • Bilingual guides
  • Round trip transportation in air-conditioned vehicles

Corporate Social Responsibility

Fundacion Pa Hende Muhe Den Dificultad
Fundacion Pa Hende Muhe Den Dificultad

After several meetings were held which led to the founding of the organization “Fundacion Pa Hende Muhe Den Dificultad” on Nov. 24, 1995. This date was specifically chosen as November 25th is the International Day for the Elimination of Violence Against Women, proclaimed by the United Nations and observed worldly since 1981.

The goal of the Foundation is to better the position of the woman on Aruba, to fight violence in the family, especially against women, and render help in such situations.

The Foundation wants to achieve this goal in different ways: by raising awareness, networking for women, promoting new laws and/or changing existing laws; but also by having a shelter for battered women.

One of the goals of our Foundation is operating a Shelter for women who have been victims of battering and/or domestic violence.

In October 1999 the Foundation had the opportunity to buy a building that is perfect for the use as a shelter. In April 2000 transactions were concluded and this property was turned over in hands of our Foundation. This house has been made ready for the use as a shelter for battered women on Aruba and is operating since January 2001.

SITE Southeast Sally Suitcase
The Shelter

The shelter has been in operation since January 2001. It has five spacious rooms, which are completely furnished; each room has it’s own bathroom. The shelter is given on a regular basis to women and their children. Where possible the women are requested to pay a small amount for their stay and care. The shelter is given for a maximum time of 3 months. During their stay the women are given professional help to solve theirs problems and get them back on their feet as soon as possible.

And this is where our SITE Southeast Sally Suitcase comes in...

It’s time for Sally to dust off her suitcase and get ready to travel to Aruba this fall.

SITE Southeast is asking you to donate women’s gently-used professional clothing that we will present to the Aruba Foundation Against Violence during our CSR project as a part of our annual international trip, Incentive Conference Experience or ICE.

With your support, we can continue to provide assistance that inspire women to take charge of their lives and rebuild their confidence.

We plan to fill Sally’s suitcase with your generous donations!

Thank You to Our Sponsors

Premier Sponsors

Eco Destintation Management Services - Aruba and Curaçao
Hilton Aruba Caribbean Resort & Casino

In-Kind Sponsors

Hyatt Regency Aruba Resort Spa & Casino
Fofoti Tours & Transfers
Ritz-Carlton Aruba
Renaissance Aruba Resort & Casino
Marriott Resort Aruba Stellaris Casino
Santa Lucia Landjuis & Cunucu
Sandals - the luxury included vacation

Curaçao Add-On Trip Sponsors

Curaçao Tourist Board
Dreams Curaçao
Marriott Resort Curaçao


Hilton Aruba Caribbean Resort & Casino

J.E. Irausquin Blvd. 81
Palm Beach, Aruba
+1 800 250 0134

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