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Fairmont Sonoma Mission Inn & Spa grand arrival fountain

2022 Incentive Conference Experience (ICE)

2022 Annual Sponsors

Host Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Join us for an immersive experience in one of our country's most breathtaking incentive travel destinations.

Scenery resembling a painting, cuisine with ingredients plucked from nearby farms, locally crafted cheeses, thrilling experiences, and, of course, the wine! It all awaits you in Sonoma. And what better way to experience it than with your SITE Southeast friends?

Sonoma County Tourism, the Fairmont Sonoma Mission Inn & Spa, and your SITE Southeast board are eager to welcome and raise a glass to you!


We have a limited number of $249 supplier rooms available.


We have reached capacity and registration is now closed.

Our hosted buyer applications are now closed and those who are invited to attend as hosted buyers have been notified. If you wish to be placed on a waitlist, please contact us.

We have reached capacity - registration is now closed. We hope to see you next year!

Keynote Speaker

Keynote Speaker Shasta Nelson

Shasta Nelson, a relationship expert, and author of the book The Business of Friendship: Making the Most of Our Relationships Where We Spend Most of Our Time, is going to help us by making sure we all feel connected to ourselves and each other in meaningful ways. You will learn the 3 non-negotiable requirements of all healthy relationships.

Shasta Nelson is a leading voice on loneliness and creating healthy relationships. Whether she’s speaking at conferences or on TEDx stages, giving media interviews to outlets such as The New York Times and The Washington Post, or appearing as a guest on The Harvard Business Review podcast or The Steve Harvey Show, she is constantly teaching all of us how to create healthier and more fulfilling relationships in our lives. Her research and wisdom can also be found in her 3 books: Friendships Don’t Just Happen! teaches us how to make new friends as adults. Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness teaches us how to make our relationships more meaningful and healthy. Her newest book The Business of Friendship: Making the Most of the Relationships Where We Spend Most of Our Time teaches us why we need to foster better relationships in our jobs.

Tentative Agenda

*Subject to Change

Sunday, August 28

Airport Arrivals and Transfers

Welcome Reception Dinner at Fairmont Sonoma Mission Inn and Spa
Sponsored by Fairmont and Accor Hotels

Monday, August 29

Breakfast at Fairmont
Sponsored by Renaissance Ross Bridge Resort and AIC Resorts

Farmhouse Inn & Vintner’s Resort Tours

Activity & Lunch at Benziger Family Winery
Sponsored by Hosts Global

Activity / Cocktail Reception at Buena Vista Winery
Sponsored by Auberge Resorts

Restaurant Dine Around in Sonoma Square
Hosted by Supplier Attendees

Tuesday, August 30

Breakfast at Fairmont
Sponsored by MC&A DMC

Fairmont property tour

Charlies Acres CSR

Sonoma Raceway

Lunch and Interactive City / Winery Tour
Sponsored by Pushpak Motors and Sandals / Beaches Resorts

Final Night Activities, Reception, and Dinner at Cornerstone Winery

Wednesday, August 31

Breakfast at Fairmont
Sponsored by Royal Caribbean Cruise Line

Airport Departures from Fairmont Sonoma Mission Inn & Spa

About Sonoma

Indulge all your senses where laid-back luxury meets authentic northern California adventures. Enjoy exclusive tours and tastings in acclaimed wineries, ride on horseback along the coast, soar above vineyards in a hot air balloon, or speed around a Formula One raceway.

Here, you’ll find:

  • Boutique, luxury, and full-service hotels and resorts
  • More than 425 wineries and 55 miles of coastline
  • In-the-know locals to lead your teams
  • Exceptional value for unique activities
  • Unique venues for meetings and events

Group Tour

You will have the opportunity to experience Sonoma through a different lens on Tuesday, August 30 with a unique and memorable activity.

Our wine country tour will start in Sonoma’s town square. You will ride on board three-wheeled electric Pushpak vehicles (2-3 per vehicle) through Sonoma’s wine country. Your tour includes: historical stops and information about Sonoma, a visit to a local winery, and a wine and cheese tasting.

To learn more about our sponsor for this fun group activity at

Pushpack Motors
414 First St E
Sonoma, CA

Corporate Social Responsibility (CSR)

Charlie’s Acres’ founder Tracy Vogt has been an animal lover her whole life. She grew up volunteering at local animal shelters and rescuing dogs and cats, including a very special chihuahua, for whom the sanctuary is named. Originally from an agricultural community, Tracy was introduced to farmed animals at an early age. Over time, she realized how underrepresented they are, even in the rescue world. Tracy sought to create a place where she could not only provide a second chance and a forever home for animals who may have ended up on the dinner plate, but also a place where people could meet these incredible animals, hear their stories, and make a connection with them.

The Vogt family was able to purchase and donate the property in 2016, as well as initial construction and operating costs to start this sanctuary. Charlie’s Acres is a 501c3 non-profit and relies on donations from the public in order to sustain this sanctuary into the future.

At Charlie’s Acres, we rescue farm animals who were abused or destined for the dinner table. We strive to teach people about the beauty and intelligence of these animals and how to leave them off your plate.

For more information visit Charlie’s Acres website.


Experience the Best of California Wine Country at Fairmont Sonoma Mission Inn & Spa – Sonoma’s premier destination resort. The Inn boasts geothermal fed mineral pools, farm to table dining, and access to championship golf at neighboring Sonoma Golf Club. Located just an hour north of San Francisco, the resort has been catering to discerning travelers for decades.

The iconic AAA Four-Diamond Fairmont Sonoma Mission Inn & Spa provides an impeccable setting to relish the enviable Sonoma lifestyle. Like the Native Americans who revered the site as a sacred healing ground, you’ll live in harmony with nature through vast open spaces, beautifully landscaped grounds, majestic redwood trees and inspiring sunsets.

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